Context Optional – The leading provider of social marketing solutions to global brands and advertising agencies
Travel Channel's Kidnap
Within 3 months of launch Travel Channel's Kidnap application grew to over 2.5 million users, making it the most popular branded app on Facebook. As of today over 45 million people have been "Kidnapped."
check it out >see all of our case studies >
Microsoft's bing-a-thon
We incorporated real-time social interactions into a live televised event for the Bing launch. Our social toolbar made it easy for users to share the bing-a-thon with friends and made it the number one trending topic on Twitter while the show was live.
see all of our case studies >
McDonald's Monopoly®
McDonald's Monopoly® is a national tradition and Context Optional helped bring it to Facebook in 2009. Our application handled scalability and security for a program that generated millions of clicks with millions of dollars at stake.
see all of our case studies >
BarbieTM Holiday
Context Optional and Mattel delivered fabulous, fashionable holiday fun for this doll's legions of adoring fans. Some of the best looking tabs on Facebook use our tools and only their hairdresser knows for sure.
Learn more about ourSocial Marketing Suite >
Microsoft's Office Poke
Context and Microsoft launched Office Poke in 2007. Over 4 million branded pokes were sent in the first 60 days of the campaign and hundreds of thousands of pokes each month were sent in the months that followed creating ongoing engagement for one of the word's best known brands.
check it out >see all of our case studies >
Social marketing software and services for global brands and advertising agencies.
Easily launch, monitor and measure marketing campaigns on Facebook.
The Social Marketing Suite is an enterprise solution for:
ModerationReal-time moderation
of brand conversations
Learn more >
ApplicationsBranded Facebook Apps in minutes
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PublishingSchedule posts and track links on Facebook
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AnalyticsTrack statistics and measure engagement
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Awards and Honors
Recognition for our work and products.
Events
Where to find us. See all our events >
When: October 12, 11:30 a.m.
Where: The Moscone Center
What: Our CEO, Kevin Barenblat will be speaking on a panel titled, “13 Tactics to Super-Charge Your Social Media Marketing Efforts.” Stop by and say hello!
For more information, visit the website.
September 1, 2010: Social Media Insider Summit
When: September 1, 11:15 a.m.
Where: Hyatt Regency, Lake Tahoe
What: Our CEO, Kevin Barenblat, will be moderating a panel titled, “Engaging a Brand’s Fans: How to Partner With the Consumers Who Love You the Most.” Kick off your social summer with this intimate, brand-heavy event.
For more information, visit the website.
Out of Context
Smart Stuff from the Out of Context Blog
Five Reasons Brands Should Care About Facebook’s Open Graph
Posted September 2, 2010
Facebook’s Open Graph seeks to connect different corners of the web in an attempt to make it, in the words of CEO and Co-founder Mark Zuckerberg, “smarter, more social, more personalized, and more semantically aware.” The initiative, which was announced at the Facebook Developer conference F8 in April, is slowly changing the way users [...]
Posted August 30, 2010
Our Back-to-School Week has come to a close with an exciting project for Facebook: We’ve launched a special tab on their Universities on Facebook Page that allows college students to receive special discounts from a variety of vendors including Eddie Bauer, Alice.com, Chegg.com and more.
While Facebook has grown to a population [...]
Social Meets Back-to-School: Coupons Are This Year’s Hottest Back-to-School Supply
Posted August 25, 2010
This post is part of our continuing series on social + back-to-school.
If you’re a retailer, take note: this year, more and more people are turning to the Internet and social media to accomplish their back-to-school shopping needs—another reason why you should be paying attention to your social presence.
