Kevin Barenblat, Context’s co-founder and CEO, is speaking at Digital Hollywood on Social Networks – The Future of Advertising, Marketing HyperTargeting & HyperSelecting – Search, Content and Aggregation
As the technology is refined and the networks become more powerful, the customer experience will become richer, in accessing content and information, locating and interacting in communities of ideas as well as being served more relevant commerce and advertising information. As the consumer pursues his/her areas of interest, joining and interacting in communities, content and advertising partners must respond in kind, by giving the consumer only the data that is relevant. As the mobile, computer and TV platforms become more elegant, both physically as well as in its software and operating system capabilities, the world of hypertageting and hyperselecting – from both the client and server sides will deliver a more satisfactory and sophisticated experience.
- Satya Patel, Principal, Battery Ventures
- Lauren Bigelow, General Manager, North America Weeworld.com, WeeWorld
- Rebecca Weeks, Director of Business Development, Real Girls Media
- Larisa Hall, VP Marketing, TheFind.com
- Kevin Barenblat, co-founder, [context]
- Joseph Dumont, Managing Partner, Questus
- Gregory Kennedy, Global Creative Director, LiveJournal
- Brian Solis, Principal of FutureWorks, Moderator
