Context Optional participated in MediaPost’s OMMA Global last week. In addition to giving away hundreds of ducks within hours, we also met dozens of agencies and brands interested in marketing to users of social networks. The themes of social engagement and the post-click experience (how to engage users after they’ve clicked on an ad) came up quite a bit. So much so that you should check back in a couple weeks – I’m going to write a post talking about the important of the post-click experience in the context of a social marketing campaign.
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