At Graphing Social Patterns East I was also on a panel called Where Social Gets Down to Business: Advertising vs App-vertising along with Michael Lazerow of Buddy Media, Eddie Smith of SocialMedia Networks, Chris Cunningham of appssavvy, and moderated by Shiv Singh of Avenue A / Razorfish, who wrote a good summary of the panel.
Here’s a picture of the panel taken by James Duncan Davidson:

