Building Loyalty through Mobile Branding and Community Building
With the amount of attention marketers place on using mobile channel as a direct response vehicle, how much attention should they be placing on brand building through the same channel? Given the current economy, marketers are keenly aware that measureable, results-driven mobile campaigns can engage consumers and ultimately drive sales. But mobile can also afford marketers an innovative means to differentiate their brand, as well as drive immediate consumer response and interaction. Join John Hadl, Founder and CEO of Brand in Hand, as he shares the current thinking behind understanding mobile culture, ensuring that the mobile channel is right for your brand and steps you can take to not only build brand awareness and affinity but also protect your brands image and reputation in an era when consumers carry devices that are always at hand and connected.
SPEAKERS:
John Hadl, Founder and Managing Partner, Brand in Hand
Kevin Barenblat, Co-Founder and CEO, Context Optional
Steven Rosenblatt, VP, Ad Sales, Quattro Wireless
