Social Marketing Business School
Wednesday, April 22: 12:40 – 1:20pm
Kevin Barenblat, CEO of social marketing firm Context Optional, will share how brands and agencies can successfully leverage social networks such as Facebook and MySpace to grow brand awareness, and build brand affinity, and engage brand advocates. The session will explore the challenges and successes of viral spread through social networks and share how to build campaigns that deliver deeper audience engagement, tapping into the viral communication channels that have made social networking sites so successful.
Bring your lunch to this forum!
Location: Room 3014 – Level 3
