Context’s Social Marketing Newsletter
September 1, 2009 Brought to you by Context Optional
| Our newsletter seems to have taken the summer off, but we certainly haven’t.
Thanks for staying updated as Context Optional continues to grow with social media world. We are always building on our full fledged campaigns and are integrating as much creativity and functionality into them as possible. Here’s the run-down of this month’s accomplishments: (Drumroll please) After more than 10,000 entries over a two weeks and over 500,000 ratings, a winner was announced for the Microsoft Bing Photo contest . Jeremy Somers’ photo of Australian lightening appeared on the Bing homepage for 24 hours on August 3. Further work with Microsoft added a comic strip slider for Bing Cashback’s Back to School Deals on Bing’s Facebook page. Context Optional also added a practical and exciting “Ask and Expert” tab to Toyota Prius’s Facebook page and designed and implemented a Facebook page for Safeway. Do you frequently forget your friends’ birthdays? Well, now there’s an app on Facebook that will remind you when your friends’ birthdays are coming up and also allows you to send your friends gifts! All of this is possible with the new Samsung Birthday Calendar. You will never forget a birthday again. Over the next few weeks we’ll be launching some of our largest campaigns yet, so stay tuned! InsightsSurviving the Social Media Sphere as a BrandIn a previous post, I explained how brands can provide a positive experience for their consumers through social media. The post lists several “must-dos” in order to maintain a productive presence. It is essential that brands don’t get bogged down by numbers of fans or followers. Pave your own path that leads to brand development. If this is a focus, followers or subscribers will come. Blame Canada: Changes in Policy and PrivacyIt was recently announced that Facebook is making significant changes in the ways application developers have access to Facebook user data. According to PCWorld and InsideFacebook, Facebook is changing the privacy features over the next year as a result of a meeting with the Canadian government. The meeting included recommendations from Canada regarding the distribution and acquiring of information by Facebook applications. In response, Facebook will increase the publicity of its privacy features and tighten privacy controls. So, how does this affect application developers? PressSydney Morning Herald: Aussie’s lightning photo becomes the face of BingThe Bing Photo contest went off with a hitch. Jeremy Somers’ dramatic image of a lightning strike cracking through the Sydney skyline was taken during a summer storm and was announced as the winner of Bing’s “summer themed” competition. onCloud Computing: Joyent announces Virtual Appliance for MySQL Database in the Cloud, 3X Faster than Amazon EC2Context Optional was featured in IT News Online and onCloud Computing regarding the new Joyent launch of virtual appliance for MYSQL. There is additional detail in the full article.
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About Context
Context Optional is the leading provider of scalable solutions for brand marketing across social networks. Context Optional offers a full suite of social marketing services including social media ad optimization, licensed branded applications, brand page management and promotion, and custom viral application development.
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