Context Optional – The leading provider of social marketing solutions to global brands and advertising agencies

Introduce the Palm Centro brand to a new generation of consumers in preparation for the holidays. Emphasize the attributes of the Palm Centro in a fun, creative, engaging manner.

Solution

As part of a large-scale integrated campaign, Context Optional created a Facebook brand Page to act as a hub for Claus’s online activities and to serve as a landing site for all social network advertising. On and off page applications, including music and video players, games, and social utilities, further supported Claus’s presence, reinforcing both character and brand.

Result

Within 2 months of launch, Claus’s social network page had over 90,000 fans. More than 400,000 people visited the page and interacted with Claus’s applications, including hundreds of thousands video and song plays and tens of thousands of audio player downloads and branded application installations.