Context Optional provided an iPhone-based conference guide for the ad:tech New York conference going on now. With the iPhone app, conference-goers can access up-to-date information on speakers, sessions, and exhibitors straight from their phones, as well as the ad:tech Twitter feed. You can find the Applicationhere.
ABOUT AD:TECH CONFERENCES
Ad:tech conferences are THE event for digital marketing. Don’t miss our robust conference program, tracks include a media boot camp, SMX@ad:tech, MobileMix, revenue and distribution strategies and real-world case studies. Sessions are geared towards arming YOU with tactical value that is heavy on results. Designed for big questions with real answers, ad:tech’s conference programs feature a wide assortment of topics and presentation styles to meet your needs.
The ad:tech Mobile Guide is provided by Context Optional, providing scalable solutions for brand marketing across social networks. The application features a listing of sessions, by date and by track. You can also view a list of exhibitors and sponsors. Selecting any listing allows you to view details about the respective session, exhibitor, or sponsor. Session listings also provide a biography for each of the speakers for that session. Every detail screen allows you to:
* Save the session, exhibitor, or sponsor to a list of favorites accessible from a separate tab.
* Share these details via Facebook, Twitter, or email.
* View web sites from exhibitors and sponsors.
The application also allows you to keep track of a live Twitter feed before, during, and after the conference.
