Context Optional – The leading provider of social marketing solutions to global brands and advertising agencies

Facebook Connect enables site owners to:

• Allow site sign-in with Facebook login
• Pull information regarding users, including photos and interests
• Access users’ friends via Facebook’s social graph
• Distribute user actions by publishing feed items

“Facebook Connect makes it easier for you to take your online identity with you all over the Web, share what you do online with your friends and stay updated on what they’re doing. You won’t have to create separate accounts for every website, just use your Facebook login wherever Connect is available.”

-Facebook Blog

Context Optional partnered with MTV to engage Internet users in voting for the 2009 MTV Movie Awards. Through a custom MTV Awards voting application, users voted on sites throughout the web, including MTV.com, Facebook.com, IMDB.com, and Flixster.com. The application brought a total of 6,910,656 new visitors to the poll page.