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Inside Facebook: Toyota Wants Prius Fans to Better The World, One Random Act at a Time

By Lauren Friedman
October 13, 2009

insidefb





Toyota is once again trying to make the world a slightly better place via the electric-car Prius (and make itself a profit). The car manufacturer is now using a Facebook page to inspire fans of the Hybrid to share the positive things they’re doing on a day-to-day basis. The app, called Random Acts of Prius, asks users to earn points for completing activities, then share those activities on the page and with friends.

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