Toys R Us has introduced up its annual Big Book catalog of toys — on Facebook, in a new application developed by Context Optional. The application has its own tab, requires users become a fan of the Toys R Us page and allows fans to browse through the 80-page book filled with deals and discounts on toys, games and more.
The Big Book includes deals on hundreds of popular items found at Toys R Us, Babies R Us and through the companies’ affiliated online retail sites. The application also gives users the ability to shop for the items they find, with a link to the Toys R Us site to complete the actual transactions. The Big Book can also be found on the Toys R Us site, where anyone can shop the early deals without needing to become a fan of the Facebook page.
