Jack Daniel’s Tennessee Whiskey dove into social media this month, and early signs point to the 140+-year-old brand being a natural for these au courant communications channels.
With the intention to promote the September birthday of Jack Daniel’s creator Jasper Newton “Jack” Daniel (born in September 1850, although no one knows the exact day), the Brown Forman brand charged Dallas-based agency Slingshot with creating online experiences. One of the challenges: virtually no media support.
