JPMorgan Chase’s retail banking arm is giving away $5 million to charity via a Facebook promotion.
The Chase Community Giving Facebook application encourages Facebook users to choose from more than 500,000 small and local charities to decide which community organizations they want to receive donations from Chase’s corporate philanthropy fund. Chase is running media across Facebook and elsewhere online and in print to promote the initiative, according to a spokesperson for Context Optional, which created the application.
