SAN FRANCISCO – Examples of brands deploying mobile marketing campaigns and sites and a reality check is what marketing executives got attending an ad:tech MobileMix session led by Brand In Hand managing partner John Hadl.
Capping his presentation, the mobile marketing guru caused an “uh-oh” moment when he listed “A word about mobile coupons” as one of his slides. Mr. Hadl, who knows a thing or two about the subject simply because coupon user Procter & Gamble Co. is his client, commented on the cumbersome redemption process of handing the phone to the cashier.
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Kevin Barenblat, cofounder/CEO of Context Optional, cited four uses of mobile that work in its favor: the social aspect, entertainment value, connectedness and commerce potential.
