Context Optional – The leading provider of social marketing solutions to global brands and advertising agencies

MySpace profiles are about self-expression first and foremost.  Any applications should be built with the primary goal of being appealing to add to a user’s profile.  Because profile-surfing is one of the most common MySpace user behaviors, any application profile add can create thousands of unique impressions over time.  MySpace is an excellent tool for reaching the Younger Unacquainted.

Context Optional worked with Viacom’s The N to bring Queen Bee to MySpace. With a series of funny interactive virtual avatars users on MySpace could tease each other’s Bees and easily add Bee avatars to their own profile