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Boo!
As Halloween creeps up on us, make sure there are no spooky surprises lurking on your Facebook page.
We launched our Social Moderation Console to help brands avoid such surprises. The Console allows users to manage multiple and/or active Facebook brand pages, escalate comments for further review, “like” and reply inline, locate new comments on old posts, and receive email notifications for specific bad words.
Now, you can play the good ol’ McDonald’s Monopoly game on McDonald’s Facebook page. Over 200,000 users have already installed the application and thousands more enter to win each day. Give it a try!
Context Optional also built a Toys”R”Us Join Shaq Give Back tab where for every new fan who joins now through Thursday December 24, Toys”R”Us will donate $1 worth of toys to Toys for Tots. The tabs on both fan pages tie together, so the tally is totaled using both the Toys-R-Us and the Babies-R-Us Facebook pages.
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Insights
Social media can seem overwhelming. Trying to keep up with what your friends are doing on Facebook, following experts on Twitter and reading up on blogs can be time-consuming. Once you’ve exposed yourself to the social sphere and are just as addicted as everyone else, it’s important to strike a balance between work and social life.
This is a challenge that many brands across the social networking world face every day. How do I make my page stand out among the millions of others? How do I get individuals to visit my page, and keep coming back?
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press
Vision services and benefits organization VSP Vision Care is offering a new Facebook application that allows users to create an eye chart to post in their news feeds and share with friends to promote eye care awareness. This app makes especially good sense for Facebook users. Staring at a computer screen for hours can have an adverse effect on vision, and with more and more people spending prolonged
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Toyota tries to make the world a slightly better place via the electric-car Prius. The car manufacturer is now using a Context Optional-built Facebook page to inspire fans of the Hybrid to share the positive things they’re doing on a day-to-day basis. The app, called Random Acts of Prius, asks users to earn points for completing activities, and then share those activities on the page and with friends.
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Events
Context Optional CEO, Kevin Barenblat speaks at ad:tech
Our very own CEO, Kevin Barenblat, is speaking at ad:tech New York Conference November 4-6. The conference features research, strategies and trends in the digital marketing world. Kevin will be speaking about what marketers need to know about mobile apps and the mobile web. If you haven’t registered to attend, you can do so by visiting their site (Enter the code: 25EXNY9 to receive 25 percent off a full-conference pass).
See you there!
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