Context Optional: Social network application development and social media strategy: Facebook Applications, Facebook Pages, Facebook Connect, and the iPhone

Target gives away $3M every week to charity.  We worked with Target to let users decide where that money should go – and almost 300,000 votes later the results are in.

During the two-week campaign, Bullseye Gives generated incredible results and voter response, including:

• Target Facebook Page added 97,091 new fans
• During the campaign, the Target Facebook Page increased daily views by 4,800%
• Target Facebook Page experienced a 3,000% surge in wall posts, with more than 3,000 personal stories shared throughout the campaign
• More than 167,000 fans on Facebook voted for the charity of their choice
• St. Jude Children’s Research Hospital and American Red Cross received over 53% of total votes