Digital media have altered the traditional relationships among marketers, agencies and media companies–and even with consumers themselves. Nowhere is this more apparent than in the roster of winners of the fifth annual MIXX Awards, announced tonight by the Interactive Advertising Bureau (IAB).
The only advertising awards that honor innovation and impact, this year’s MIXX Awards–selected by a prestigious panel of senior executives from brands, agencies and media companies–highlighted the breadth of opportunities as well as the creative revolution that is transforming the way professionals craft and consumers experience advertising. The winners were announced during a multimedia extravaganza hosted by Saturday Night Live veteran Jim Breuer.
