Nearly a quarter billion Facebook users have been “Kidnapped” by the Travel Channel. Seats in the premium-priced Yankee Stadium have been filled. Southern Chicken sandwiches made their social debut during the Olympics, as did less storied athletes from around the world using Lenovo’s social channels. And, more than 200,000 people have committed to end hunger as part of “Kelloggs Cares.”
In short, the social marketers and publishers who submitted their best work for this year’s SAMMY Awards raised the bar in social media for years to come. Director Demi Moore was so proud of her SAMMY (she directed the Kelloggs Cares final Facebook video on ending hunger) — that she posted it on her TwitPic page.
