We’ve built some of the most well-adopted, viral social apps for our clients on Facebook, and we’re thrilled to be one of the first consultants recommended in the recently-launched Facebook Preferred Developer Consultant Program. The program’s aim is to direct companies to the most experienced and well-regarded Facebook app developers and we’re honored to be on their list.
2010 has been hailed as the year when social CRM will find its way into enterprise, according to TechCrunch writer Erik Schonfeld, and the year that social will become an ‘integral part of [...] digital strategy’ according to AdWeek’s Brian Morrissey. Social marketing is becoming more and more integrated into broader campaigns, and we’re looking forward to working closely with brands and agencies in 2010 to help them build more engaging, innovative apps, in addition to guiding them with strategy and tools to help them get the most out of social initiatives. Stay tuned, and check out the official announcement about our involvement in the Facebook Preferred Developers Consultant Program, below:
PRESS RELEASE
Context Optional Joins Facebook® Preferred Developers Consultant Program
Social Marketing Company is One of the First Consultants Recommended for Building Brand Presence with Facebook
San Francisco, Calif. — January 1, 2010 — Context Optional, the social marketing company, today announced that it has been included in a list of 14 recommended companies in the recently-launched Preferred Developer Consultant Program. The program is aimed at helping companies connect with leading consultants and developers who are familiar with building applications, Facebook Pages and Facebook Connect integrations.
Context Optional offers major brands and agencies the tools and technologies to launch large-scale social marketing programs ranging from branded fan pages for community building, to contests, sweepstakes, virtual gifting and promotions, and 24/7 monitoring tools aimed at tracking consumer engagements. The company has created some of the most popular branded applications for Facebook Platform, including Travel Channel’s Kidnap!, which has over 12 million users, as well as the OpenTable Reservations branded application. Context Optional also built and launched the first moderation tools for Facebook Pages, giving brands the ability to tap into customer engagements and better understand and develop their brand message through the use of social marketing.
“We’re very pleased to have been selected as one of the first companies in the Preferred Developers Consultant Program,” said Kevin Barenblat, CEO, Context Optional. “Our work with some of the most well-regarded brands in the world has helped them to create a stronger brand presence on Facebook, and engage with their customers in a content-centric way that appeals to consumers and leads to stronger brand loyalty. We’re looking forward to continuing to provide brands top-level social marketing strategy and services, and help them to take advantage of the powerful Facebook Platform as well as Facebook Connect.”
Millions of Facebook users return to the site each day, providing businesses with unparalleled social distribution and the opportunity for an ongoing dialogue with their consumers.
To learn more about Context Optional and the range of social marketing services and tools that the firm offers, please visit www.contextoptional.com.
About Context Optional
Context Optional is a leading provider of social marketing solutions to global brands and advertising agencies. Context Optional’s mission is helping companies build, manage, monitor and advertise brand presence to meet their acquisition, engagement and retention goals. By combining industry expertise, a leading technology platform, and comprehensive data and analytics into an integrated approach, Context Optional offers the most effective social CRM and marketing solutions for Fortune 1000 brands and agencies. Context Optional is headquartered in San Francisco, with offices in New York and Seattle. For more information, please visit http://www.contextoptional.com.
Facebook® is a registered trademark of Facebook Inc.
