Context Optional, the social marketing company, today announced that it has been included in a list of 14 recommended companies in the recently-launched Preferred Developer Consultant Program. The program is aimed at helping companies connect with leading consultants and developers who are familiar with building applications, Facebook Pages and Facebook Connect integrations.
Context Optional offers major brands and agencies the tools and technologies to launch large-scale social marketing programs ranging from branded fan pages for community building, to contests, sweepstakes, virtual gifting and promotions, and 24/7 monitoring tools aimed at tracking consumer engagements. The company has created some of the most popular branded applications for Facebook Platform, including Travel Channel’s Kidnap!, which has over 12 million users, as well as the OpenTable Reservations branded application. Context Optional also built and launched the first moderation tools for Facebook Pages, giving brands the ability to tap into customer engagements and better understand and develop their brand message through the use of social marketing.

