Context Optional was acquired by Adobe and is now a part of Adobe’s Digital Marketing Business Unit. Learn more about Adobe at http://www.adobe.com/aboutadobe/.

Who We Are

Context Optional, an Efficient Frontier company, arms Fortune 500 brands with the tools and services to help them build, manage, monitor and measure their brand presence across the social web. We combine industry expertise, a leading technology platform and comprehensive analytics into an integrated approach to deliver the most effective social marketing solution to enterprises that are looking to build and expand their social marketing efforts in the context of their broader marketing goals. Our flagship product, The Social Marketing Suite, is the first solution to tie together moderation, publishing, app-building and analytics into one single, integrated solution for social marketing on Facebook.

The leading vendor in Facebook's Preferred Developer Consultant Program, Context Optional has created Facebook’s most popular branded application, the first branded Pages application on Facebook and the first moderation tools for Facebook Brand Pages. The company is also a pioneer in cause-related marketing on Facebook and Twitter.

A privately-funded company, Context Optional was founded in 2006 and acquired by Efficient Frontier in 2011. Efficient Frontier is a leader in online digital marketing, managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1 billion in annual digital marketing spend on behalf of its clients globally.

By aligning acquisition and engagement strategies, the combined company delivers a seamless and measurable user experience by integrating advertising and social marketing content. Brands are able to more efficiently target audiences based on social engagement insights and continually refine their Facebook application experiences to better match their audiences’ interests.

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