Context Optional – The leading provider of social marketing solutions to global brands and advertising agencies

When: Tuesday, February 16, 2010 – Wednesday, February 17, 2010 9 a.m. to 5 p.m.

Where: New York

What: Engage! Conference and Expo is the definitive event on youth entertainment technology. Taking place February 16-17, 2010 at the Javits Convention Center in New York City, this year’s Engage covers the critical information you need to deeply connect with and generate revenue from youth and parents online and on mobile devices. Coverage includes social games, virtual goods, virtual worlds, branded apps and online-offline toys.

Our CEO, Kevin Barenblat, will be speaking.

OMMA Social is designed to guide marketing and media professionals through the constantly-shifting terrain of social media. The conference will bring thought leaders together to discuss social marketing challenges and offer insights into how to make social networking work for companies now, and in the future.

Context Optional CEO Kevin Barenblat will be speaking at 11:45 a.m. PST on a panel titled, “Advertisers with App-titude: Case Studies of Some of the Best Branded Social Media Executions.”

To see the entire conference agenda, take a look at the OMMA Social site.

200+ speakers and 60+ value-driven panels with topics ranging from online video ads to social media to multi-channel marketing. Our very own CEO, Kevin Barenblat, will be speaking about what marketers need to know about mobile apps and the mobile web. If you haven’t registered to attend, you can do so by visiting their site.

Enter the code: 25EXNY9 to receive 25 percent off a full-conference pass.

Tuesday, October 27, 2009 9:30 a.m. to 6 p.m.

“SNAP Summit: FailCon” is a full-day conference focusing on the trials and tribulations of successful entrepreneurs. You aren’t a real entrepreneur until you’ve had to deal with failure and recovering from it – financially emotionally and practically – can be challenging. Hear how some major players in the industry have dealt with startup troubles recovered and kept a positive tenacious and energetic attitude through it all.

Social Marketing Business School

Wednesday, April 22: 12:40 – 1:20pm
Kevin Barenblat, CEO of social marketing firm Context Optional, will share how brands and agencies can successfully leverage social networks such as Facebook and MySpace to grow brand awareness, and build brand affinity, and engage brand advocates. The session will explore the challenges and successes of viral spread through social networks and share how to build campaigns that deliver deeper audience engagement, tapping into the viral communication channels that have made social networking sites so successful.

Bring your lunch to this forum!

Location: Room 3014 – Level 3

Social Marketing Business School

Wednesday, April 22: 12:40 – 1:20pm
Kevin Barenblat, CEO of social marketing firm Context Optional, will share how brands and agencies can successfully leverage social networks such as Facebook and MySpace to grow brand awareness, and build brand affinity, and engage brand advocates.  The session will explore the challenges and successes of viral spread through social networks and share how to build campaigns that deliver deeper audience engagement, tapping into the viral communication channels that have made social networking sites so successful.

Bring your lunch to this forum!

Location: Room 3014 – Level 3

Building Loyalty through Mobile Branding and Community Building

With the amount of attention marketers place on using mobile channel as a direct response vehicle, how much attention should they be placing on brand building through the same channel? Given the current economy, marketers are keenly aware that measureable, results-driven mobile campaigns can engage consumers and ultimately drive sales. But mobile can also afford marketers an innovative means to differentiate their brand, as well as drive immediate consumer response and interaction. Join John Hadl, Founder and CEO of Brand in Hand, as he shares the current thinking behind understanding mobile culture, ensuring that the mobile channel is right for your brand and steps you can take to not only build brand awareness and affinity but also protect your brands image and reputation in an era when consumers carry devices that are always at hand and connected.

SPEAKERS:
John Hadl, Founder and Managing Partner, Brand in Hand

Kevin Barenblat, Co-Founder and CEO, Context Optional

Steven Rosenblatt, VP, Ad Sales, Quattro Wireless

Kevin Barenblat, Context Optional’s co-founder and CEO, will speak on the afternoon panel: