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March 17, 2010: OMMA Global San Francisco

February 22nd, 2010

ommaglobal

When: Wednesday, March 17, 2010 – Thursday, March 18, 2010, 7:00 a.m – 5:30 p.m.

Where: San Francisco

What: OMMA Global is for those advertisers, agency executives, brand managers, marketing managers, media planners, buyers, creative directors, sellers and marketing services suppliers who aim to be leaders of the interactive marketing revolution. Registration is free for MediaPost members, so sign up today!

Our CEO, Kevin Barenblat, will be co-presenting a case study with Pete Dorogoff of Travel Channel Media called “Travel Channel Spirits Them Away” at 12:15 p.m.

For the complete conference agenda, visit the OMMA Global site.

March 9, 2010: DigiDay Social LA

February 22nd, 2010

23.s

When: Tuesday, March 9, 2010, 9:00 a.m. – 5:30 p.m.

Where: Los Angeles

What: During this high-level event, top publishers, agency executives and brand marketers will come together to discuss how social media is everywhere and is changing everything. DIGIDAY gives media and marketing leaders a chance to converge and reveal high-level success strategies as well as offer insights on how the future of Social Media Marketing will play out for all.

Our CEO, Kevin Barenblat, will be speaking at 11:30 a.m on a panel titled, “Is the App the Future of Social?”.

For the complete conference agenda, visit the DigiDay Social LA site.

February 16, 2010: Engage! Expo

February 16th, 2010

engage

When: Tuesday, February 16, 2010 – Wednesday, February 17, 2010 9 a.m. to 5 p.m.

Where: New York

What: Engage! Conference and Expo is the definitive event on youth entertainment technology. Taking place February 16-17, 2010 at the Javits Convention Center in New York City, this year’s Engage covers the critical information you need to deeply connect with and generate revenue from youth and parents online and on mobile devices. Coverage includes social games, virtual goods, virtual worlds, branded apps and online-offline toys.

Our CEO, Kevin Barenblat, will be speaking.

January 26, 2010: OMMA Social (San Francisco)

December 16th, 2009

ommasocial

OMMA Social is designed to guide marketing and media professionals through the constantly-shifting terrain of social media. The conference will bring thought leaders together to discuss social marketing challenges and offer insights into how to make social networking work for companies now, and in the future.

Context Optional CEO Kevin Barenblat will be speaking at 11:45 a.m. PST on a panel titled, “Advertisers with App-titude: Case Studies of Some of the Best Branded Social Media Executions.”

To see the entire conference agenda, take a look at the OMMA Social site.

November 4-6, 2009: ad:tech New York

October 27th, 2009

200+ speakers and 60+ value-driven panels with topics ranging from online video ads to social media to multi-channel marketing. Our very own CEO, Kevin Barenblat, will be speaking about what marketers need to know about mobile apps and the mobile web. If you haven’t registered to attend, you can do so by visiting their site.

Enter the code: 25EXNY9 to receive 25 percent off a full-conference pass.

October 27, 2009: SNAP Summit/Failcon

October 26th, 2009

Tuesday, October 27, 2009 9:30 a.m. to 6 p.m.

“SNAP Summit: FailCon” is a full-day conference focusing on the trials and tribulations of successful entrepreneurs. You aren’t a real entrepreneur until you’ve had to deal with failure and recovering from it – financially emotionally and practically – can be challenging. Hear how some major players in the industry have dealt with startup troubles recovered and kept a positive tenacious and energetic attitude through it all.

April 22, 2009: ad:tech Social Marketing Business School (San Francisco)

April 22nd, 2009

Social Marketing Business School

Wednesday, April 22: 12:40 – 1:20pm
Kevin Barenblat, CEO of social marketing firm Context Optional, will share how brands and agencies can successfully leverage social networks such as Facebook and MySpace to grow brand awareness, and build brand affinity, and engage brand advocates. The session will explore the challenges and successes of viral spread through social networks and share how to build campaigns that deliver deeper audience engagement, tapping into the viral communication channels that have made social networking sites so successful.

Bring your lunch to this forum!

Location: Room 3014 – Level 3

April 22, 2009: ad:tech Social Marketing Business School (San Francisco)

April 22nd, 2009

Social Marketing Business School

Wednesday, April 22: 12:40 – 1:20pm
Kevin Barenblat, CEO of social marketing firm Context Optional, will share how brands and agencies can successfully leverage social networks such as Facebook and MySpace to grow brand awareness, and build brand affinity, and engage brand advocates.  The session will explore the challenges and successes of viral spread through social networks and share how to build campaigns that deliver deeper audience engagement, tapping into the viral communication channels that have made social networking sites so successful.

Bring your lunch to this forum!

Location: Room 3014 – Level 3

April 21, 2009: ad:tech MobileMix (San Francisco)

April 21st, 2009

Building Loyalty through Mobile Branding and Community Building

With the amount of attention marketers place on using mobile channel as a direct response vehicle, how much attention should they be placing on brand building through the same channel? Given the current economy, marketers are keenly aware that measureable, results-driven mobile campaigns can engage consumers and ultimately drive sales. But mobile can also afford marketers an innovative means to differentiate their brand, as well as drive immediate consumer response and interaction. Join John Hadl, Founder and CEO of Brand in Hand, as he shares the current thinking behind understanding mobile culture, ensuring that the mobile channel is right for your brand and steps you can take to not only build brand awareness and affinity but also protect your brands image and reputation in an era when consumers carry devices that are always at hand and connected.

SPEAKERS:
John Hadl, Founder and Managing Partner, Brand in Hand

Kevin Barenblat, Co-Founder and CEO, Context Optional

Steven Rosenblatt, VP, Ad Sales, Quattro Wireless

January 26, 2009: MediaPost OMMA Social (San Francisco)

December 9th, 2008

Kevin Barenblat, Context Optional’s co-founder and CEO, will speak on the afternoon panel:

Looking Beyond Facebook: The New Places for Advertisers to Unleash Apps
When Facebook first let outside developers create social applications on the popular social networking service, it ushered in a gold rush for advertisers and others to create compelling applications for the service. But there’s more to the social Web than Facebook, and there’s plenty of other places, such as the iPhone and LinkedIn which are emerging as places to put applications where users are. Where are new places that advertisers can unleash their apps?
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