200+ speakers and 60+ value-driven panels with topics ranging from online video ads to social media to multi-channel marketing. Our very own CEO, Kevin Barenblat, will be speaking about what marketers need to know about mobile apps and the mobile web. If you haven’t registered to attend, you can do so by visiting their site.
Enter the code: 25EXNY9 to receive 25 percent off a full-conference pass.
Tuesday, October 27, 2009 9:30 a.m. to 6 p.m.
“SNAP Summit: FailCon” is a full-day conference focusing on the trials and tribulations of successful entrepreneurs. You aren’t a real entrepreneur until you’ve had to deal with failure and recovering from it – financially emotionally and practically – can be challenging. Hear how some major players in the industry have dealt with startup troubles recovered and kept a positive tenacious and energetic attitude through it all.
The conference will debate questions such as:
* How do VCs handle failing investments?
* How NOT to build a social app
* What are some social web branding failures and how can you avoid them now?
* How do you financially prepare for the possibility of failure: legally fiscally and in your team?
* What have some of the leading executives today learned from their past experiences?
* What are you watching out for with the current social web and rising companies?
* How do you recover from a failed product or marketing campaign?
* And how do you let it all go if you must?
Our speakers include the founders of some of the leading social web and VC firms in the bay area including:
* Max Levchin; CEO of Slide
* Lynne Johnson; Senior Editor of Fast Company
* Mark Pincus; CEO of Zynga
* Sandy Jen and Seth Sternberg; co-founders of Meebo
* Adeo Ressi; Founder of TheFunded.com
* Christine Herron; Partner at First Round Capital
* Brandon Schauer; Experience Design Director at Adaptive Path
* Kevin Barenblat; CEO of Context Optional
* Lane Becker and Thor Mullen; co-founders of GetSatisfaction
* Max Ventilla; Founder of Aardvark
* and many more!
Social Marketing Business School
Wednesday, April 22: 12:40 – 1:20pm
Kevin Barenblat, CEO of social marketing firm Context Optional, will share how brands and agencies can successfully leverage social networks such as Facebook and MySpace to grow brand awareness, and build brand affinity, and engage brand advocates. The session will explore the challenges and successes of viral spread through social networks and share how to build campaigns that deliver deeper audience engagement, tapping into the viral communication channels that have made social networking sites so successful.
Bring your lunch to this forum!
Location: Room 3014 – Level 3
Social Marketing Business School
Wednesday, April 22: 12:40 – 1:20pm
Kevin Barenblat, CEO of social marketing firm Context Optional, will share how brands and agencies can successfully leverage social networks such as Facebook and MySpace to grow brand awareness, and build brand affinity, and engage brand advocates. The session will explore the challenges and successes of viral spread through social networks and share how to build campaigns that deliver deeper audience engagement, tapping into the viral communication channels that have made social networking sites so successful.
Bring your lunch to this forum!
Location: Room 3014 – Level 3
Building Loyalty through Mobile Branding and Community Building
With the amount of attention marketers place on using mobile channel as a direct response vehicle, how much attention should they be placing on brand building through the same channel? Given the current economy, marketers are keenly aware that measureable, results-driven mobile campaigns can engage consumers and ultimately drive sales. But mobile can also afford marketers an innovative means to differentiate their brand, as well as drive immediate consumer response and interaction. Join John Hadl, Founder and CEO of Brand in Hand, as he shares the current thinking behind understanding mobile culture, ensuring that the mobile channel is right for your brand and steps you can take to not only build brand awareness and affinity but also protect your brands image and reputation in an era when consumers carry devices that are always at hand and connected.
SPEAKERS:
John Hadl, Founder and Managing Partner, Brand in Hand
Kevin Barenblat, Co-Founder and CEO, Context Optional
Steven Rosenblatt, VP, Ad Sales, Quattro Wireless
Building Loyalty through Mobile Branding and Community Building
With the amount of attention marketers place on using mobile channel as a direct response vehicle, how much attention should they be placing on brand building through the same channel? Given the current economy, marketers are keenly aware that measureable, results-driven mobile campaigns can engage consumers and ultimately drive sales. But mobile can also afford marketers an innovative means to differentiate their brand, as well as drive immediate consumer response and interaction. Join John Hadl, Founder and CEO of Brand in Hand, as he shares the current thinking behind understanding mobile culture, ensuring that the mobile channel is right for your brand and steps you can take to not only build brand awareness and affinity but also protect your brands image and reputation in an era when consumers carry devices that are always at hand and connected.
SPEAKERS:
John Hadl, Founder and Managing Partner, Brand in Hand
Kevin Barenblat, Co-Founder and CEO, Context Optional
Steven Rosenblatt, VP, Ad Sales, Quattro Wireless
Kevin Barenblat, Context Optional’s co-founder and CEO, will speak on the afternoon panel:
| Looking Beyond Facebook: The New Places for Advertisers to Unleash Apps | |
| When Facebook first let outside developers create social applications on the popular social networking service, it ushered in a gold rush for advertisers and others to create compelling applications for the service. But there’s more to the social Web than Facebook, and there’s plenty of other places, such as the iPhone and LinkedIn which are emerging as places to put applications where users are. Where are new places that advertisers can unleash their apps? | |
Kevin Barenblat, Context Optional’s co-founder and CEO, will speak on the afternoon panel:
| Looking Beyond Facebook: The New Places for Advertisers to Unleash Apps | |
| When Facebook first let outside developers create social applications on the popular social networking service, it ushered in a gold rush for advertisers and others to create compelling applications for the service. But there’s more to the social Web than Facebook, and there’s plenty of other places, such as the iPhone and LinkedIn which are emerging as places to put applications where users are. Where are new places that advertisers can unleash their apps? | |
I’ll be on a panel of CTOs, CIOs, Directors of Engineering (me) fielding questions about Enterprise Cloud Computing.
We’ll be talking about the advantages and disadvantages of cloud computing, how do we scale, deploy, etc.
Rafi will be on a panel of CTOs, CIOs, Directors of Engineering (me) fielding questions about Enterprise Cloud Computing.
We’ll be talking about the advantages and disadvantages of cloud computing, how do we scale, deploy, etc.
