Context Optional – The leading provider of social marketing solutions to global brands and advertising agencies

Kevin Barenblat, Context Optional’s co-founder and CEO, will speak on the afternoon panel:

I’ll be on a panel of CTOs, CIOs, Directors of Engineering (me) fielding questions about Enterprise Cloud Computing.

We’ll be talking about the advantages and disadvantages of cloud computing, how do we scale, deploy, etc.

See: http://enterprisecloudcomputing.eventbrite.com/

Rafi will be on a panel of CTOs, CIOs, Directors of Engineering (me) fielding questions about Enterprise Cloud Computing.

We’ll be talking about the advantages and disadvantages of cloud computing, how do we scale, deploy, etc.

See: http://enterprisecloudcomputing.eventbrite.com/

Context will be at the IAB’s New Wizards of Digital Marketing event Monday in New York City. Hope to see you there!

Context will be at the IAB’s New Wizards of Digital Marketing event Monday in New York City.  Hope to see you there!

Context Optional will be at ad:tech New York from November 3-6, 2008.

Also in town? Let us know.

Context Optional will be at ad:tech New York from November 3-6, 2008.

Also in town? Let us know.

Kevin Barenblat, Context’s co-founder and CEO, is speaking at Digital Hollywood on Social Networks – The Future of Advertising, Marketing HyperTargeting & HyperSelecting – Search, Content and Aggregation

As the technology is refined and the networks become more powerful, the customer experience will become richer, in accessing content and information, locating and interacting in communities of ideas as well as being served more relevant commerce and advertising information. As the consumer pursues his/her areas of interest, joining and interacting in communities, content and advertising partners must respond in kind, by giving the consumer only the data that is relevant. As the mobile, computer and TV platforms become more elegant, both physically as well as in its software and operating system capabilities, the world of hypertageting and hyperselecting – from both the client and server sides will deliver a more satisfactory and sophisticated experience.

• Satya Patel, Principal, Battery Ventures
• Lauren Bigelow, General Manager, North America Weeworld.com, WeeWorld
• Rebecca Weeks, Director of Business Development, Real Girls Media
• Larisa Hall, VP Marketing, TheFind.com
• Kevin Barenblat, co-founder, [context]
• Joseph Dumont, Managing Partner, Questus
• Gregory Kennedy, Global Creative Director, LiveJournal
• Brian Solis, Principal of FutureWorks, Moderator

Kevin Barenblat, Context’s co-founder and CEO, is speaking at Digital Hollywood on Social Networks – The Future of Advertising, Marketing HyperTargeting & HyperSelecting – Search, Content and Aggregation

As the technology is refined and the networks become more powerful, the customer experience will become richer, in accessing content and information, locating and interacting in communities of ideas as well as being served more relevant commerce and advertising information. As the consumer pursues his/her areas of interest, joining and interacting in communities, content and advertising partners must respond in kind, by giving the consumer only the data that is relevant. As the mobile, computer and TV platforms become more elegant, both physically as well as in its software and operating system capabilities, the world of hypertageting and hyperselecting – from both the client and server sides will deliver a more satisfactory and sophisticated experience.

• Satya Patel, Principal, Battery Ventures
• Lauren Bigelow, General Manager, North America Weeworld.com, WeeWorld
• Rebecca Weeks, Director of Business Development, Real Girls Media
• Larisa Hall, VP Marketing, TheFind.com
• Kevin Barenblat, co-founder, [context]
• Joseph Dumont, Managing Partner, Questus
• Gregory Kennedy, Global Creative Director, LiveJournal
• Brian Solis, Principal of FutureWorks, Moderator

Context Optional participated in MediaPost’s OMMA Global last week. In addition to giving away hundreds of ducks within hours, we also met dozens of agencies and brands interested in marketing to users of social networks. The themes of social engagement and the post-click experience (how to engage users after they’ve clicked on an ad) came up quite a bit. So much so that you should check back in a couple weeks – I’m going to write a post talking about the important of the post-click experience in the context of a social marketing campaign.