All of the applications we create are built on a common platform that contains built-in viral tools, statistics and reporting functionality, a compatibility layer for social network APIs, scalability and performance features, and a foundation for a successful social application.

Building your app with [Context] means that your application automatically responds to changes in social networking platforms through updates to the Social Application Server™. You will also have access to an administration interface where you can see the results of user tests, effectiveness of ad campaigns, and the status of your application.