Brand: Electronic Arts
Goals: Build a viral and social version of the Smarty Pants Nintendo Wii game on Facebook
Viral Hook: Smarty Pants is more fun played with friends!
Metrics: 325,000 users played 3 million games of Smarty Pants resulting in over 10 million impressions in the first 100 days
Media Spend: $0

Brand: Microsoft Office 2007
Goals: Create a hip and fun impression of Microsoft with a younger demographic through office humor
Viral Hook: Use familiar concept of poking your friends with an office twist!
Metrics: Over 100,000 users sent over half a million Microsoft Office branded pokes in the first 30 days of the campaign. Over 40% of user growth came from viral channels.