Context Optional builds on the world’s largest social platforms delivering cutting edge innovation and ensuring policy compliance on these platforms. We deliver solutions and approaches which integrate across the leading social networks to harness the unique advantages of each platform.

We are Facebook’s #1 Preferred Developer Consultant. Our experience and relationships across Facebook enable visibility and access into platform, product and policy updates, which is invaluable for delivering customer success and innovation. Our knowledge of the Facebook APIs and platform capabilities ensure our solutions comply with Facebook’s policies and capitalize on Facebook’s opportunity to connect and engage with their 500 million+ users.

We were the first to offer an enterprise-class Facebook Page management solution – the Social Marketing Suite – for global brands to monitor, manage and measure their Facebook Pages, and we were the first to offer brands location-based marketing to Facebook Fans who check in to Facebook Places.

We enable brands capitalize on the fact that over 50% of active Twitter users follow companies, brands or products. We leverage our knowledge and experience of Twitter to amplify cross-network engagement. Our Community Management Services apply our best practices -- borne from experience -- to capitalize on Twitter as a powerful microphone for sharing brand messages, driving engagement across social networks, and monitoring customer experiences.

Every minute, 24 hours of video is uploaded to YouTube and over 50% of users go to YouTube at least weekly. We help brands extend their brand identity and marketing messages to reach these users on YouTube by creating highly customized branded Channels. With experience leveraging You Tube’s APIs, we customize the navigation experience and deliver compelling engagement gadgets to reinforce a brand’s social message. We also tie social marketing initiatives across Facebook, Twitter and YouTube to create an integrated social media experience for users.