| Context Optional leads brands in innovating on social platforms.
Among our recent achievements:
Facebook’s most popular branded application: Travel Channel Kidnap, with over 12M users and 3M monthly users (http://apps.facebook.com/kidnapped)
First integration of Facebook Connect and Twitter into a live event: Microsoft Bing-a-thon event on Hulu
MySpace’s first branded application: Hearst’s Spin-the-Bottle built off the success of eSpin.com inside MySpace
Bebo’s first branded application: Kellogg’s Corn Pops Chewz UR Own Pops Venture integrates viral video into gameplay
First application for a Facebook brand Page: OpenTable reservations enables restaurants to add the functionality of OpenTable to their Facebook Page (November 2007)
First branded alcohol application on Facebook: Miller Today I’m Toasting and Absolut Top Bartender launched as part of Facebook’s age-gating beta program
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