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Experience

Context Optional leads brands in innovating on social platforms.

Among our recent achievements:

Facebook’s most popular branded application:

Travel Channel Kidnap, with over 12M users and 3M monthly users (http://apps.facebook.com/kidnapped)

First integration of Facebook Connect and Twitter into a live event:

Microsoft Bing-a-thon event on Hulu

MySpace’s first branded application:

Hearst’s Spin-the-Bottle built off the success of eSpin.com inside MySpace

Bebo’s first branded application:

Kellogg’s Corn Pops Chewz UR Own Pops Venture integrates viral video into gameplay

First application for a Facebook brand Page:

OpenTable reservations enables restaurants to add the functionality of OpenTable to their Facebook Page (November 2007)

First branded alcohol application on Facebook:

Miller Today I’m Toasting and Absolut Top Bartender launched as part of Facebook’s age-gating beta program

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