Measurement is critical to tracking the impact, success and opportunities in social marketing. The Social Marketing Suite's Analytics module offers the most powerful social analytics available for social network engagement and provides actionable data across our platform to analyze trends and drive reach, growth and engagement.
Benefits
Track KPIs for social media success and assess the health of your brand’s Facebook community
Analyze in-depth Page, Post and Application statistics to optimize your social strategy
Compare performance against historical data and industry and competitor benchmarks
Features
Monitor
View planned and executed activities across Pages, Applications and Posts
Track
See fan growth, total reach, story creation and engagement performance over time
Measure
Evaluate consumer engagement and viral impact
Chart
Communicate results visually
Analyze
Track performance of applications (by time) and posts
Benchmark
Compare fan count against competition and industry index
Export
Collect and export data for deeper analysis
