Applications are interactive experiences which engage fans, build brand awareness, reinforce brand loyalty, drive viral sharing, build fan base, provide insight into demographics and preference, and encourage community interaction. These engagement experiences include everything from games, sweepstakes, promotions, petitions and much more.
Applications are deployed in-stream as Stream Apps, on Facebook Pages, or as Open Apps, off-Facebook.
Suite Applications
The Applications module of the Social Marketing Suite provides a broad set of standard interactive Stream, Page and Open applications that are easy for users to customize and deploy.
Take a tour of these applications
Suite Add-On Applications
Context Optional offers Add On applications that extend the power of the Social Marketing Suite. These Suite Add On Apps reside on Pages and are fully integrated into the Social Marketing Suite to enable seamless analysis and insight into engagement and conversion.
These Suite Add On Apps include:
Check-In Analytics
Aggregate and analyze check-in data across multiple locations.
Check-In Leaderboard
Using “check-ins,” let users to unlock clues or collect objects by location, with results displayed on a live leaderboard.
Retweet to Win
A Twitter-based contest to encourage, track and reward retweets by users, naturally spreading the word.
Global Fan Counter
Aggregate fan count across Pages and enable fans to like multiple Pages on a centralized Tab.
Benefits
Deploy quickly and easily
Deliver unique and robust engagement experiences
Drive high-impact in-stream engagement
Achieve sustained, meaningful and measurable engagement
Features
Step-By-Step
Create, customize and deploy apps via workflow approach
Stream, Page and Open Apps
Deliver full featured engagement experiences everywhere users engage: in the News Feed, on the Brand Page, and on websites
Plan & Preview
Create and preview applications prior to live deployment
Customize
Deliver unique, branded and creative experiences
Viral
Launch components to drive sharing
Functional
Encourage fan commitment, data collection and click-through rates
Control
Prevent fraud and spam with built-in limits and workflow
Integrate
Support your efforts with mobile text messaging, site analytics, e-commerce, and email marketing solution integrations
Stay Compliant
Launch every app knowing it complies with Facebook’s terms of service
Where do applications live?
Pages
Page apps are integrated onto a brand’s Facebook Page and provide additional opportunities for engagement between the brand and users who have Liked the Page.
Stream
Stream apps are posted to a brand’s Wall and then distributed to the News Feed of each user that has Liked the brand. As these users comment/Like or interact with the Stream app, it is distributed to the users' friends as well, spreading across their social graph.
Off Facebook
Open Apps offer engagement experiences off Facebook, on domain websites, but utilize the Facebook social graph. Ideal for high traffic websites, Open Apps bring Facebook's social experiences to websites.
