Contests are a proven way to create engagement with your customers and create an incentive for them to share the promotion with their friends in a very viral way
Contest Types:
Photo Contests
Facebook is now the #1 photo sharing site in the world and photo contests are simple, light weight ways to create engagement from fans. Contest rules can incorporate current marketing objectives, reinforcing brand messages and goals. With user generated content, users are often inspired to drive votes and/or share their submission with friends, driving viral reach and creating a long tail of engagement even after the contest ends.
Video Contests:
Video Contests are a powerful way to build engagement with the added possibility user generated submissions will reveal interesting insight into your brand perception or product use. With user generated content, users are often inspired to drive votes and/or share their submission with friends, driving viral reach and creating a long tail of engagement even after the contest ends.
Essay Contests:
Essay Contests are an effective way to capitalize on fans’ voices and personal experiences, with the added possibility user generated submissions will reveal interesting insight into your brand perception or product use. With user generated content, users are often inspired to drive votes and/or share their submission with friends, driving viral reach and creating a long tail of engagement even after the contest ends.
Description:
- Create compelling fan-generated picture, video, essay or combination of picture/video with essay contests
- Allow fans to upload their own content
- Control time period between submissions and number of submissions per fan
- Allow fans to vote on entries
- Control time period between entries and number of entries per fan
Examples:
