The Publisher module streamlines brand communication across social platforms and provides controllable access for multiple stakeholders to your Facebook, Twitter and Google+ accounts.
With advanced audience segmentation and targeting capabilities, you can reach and engage the right fans and followers every time while gaining efficiencies in time and resources spent on the publishing process.
Optimize your publishing strategy with deep insights from a powerful social analytics dashboard that not only measures post performance, but helps you determine what content most resonates with your audience and optimal posting time for your community.
Benefits
Freedom to plan ahead
Increase relevancy of engagement
Drive high-impact in-stream engagement
Ensure visibility of posts
Support multiple stakeholders across the enterprise
Features
Plan and Preview
Create and stage posts for Facebook, Twitter and Google+ prior to live deployment
Schedule
Plan posts in advance, for approval and timing
Post Templates
Schedule and deploy templated posts with pre-approved content
Post Approval
Enable required stakeholder input and approval before live deployment
Deliver Rich Media
Post images, video, text, events and links (with automated URL shortener)
Stream Apps
Launch geo-targeted apps and Fcommerce experiences directly into fans’ Newsfeed
Geo-Target
Target Facebook posts by geography (country, state, city), local languages and time zones
Target Like Buttons
Publish targeted content directly to News Feeds of Open Graph nodes
Target by Engagement
Use +Circle tags to dynamically create and auto-populate Google+ Circles based on active engagement
Audience Management
Create and save audience parameters for future post targeting
Keyword Tags
Organize and track campaigns with tags
Custom Publisher
Customize Facebook posts with your brand name and logo
Enable Multi-User Access
Support multiple stakeholders
Compare
Evaluate post quality by comparing interaction to other Pages and posts
Example Customers
Product
