Context Optional: Social network application development and social media strategy: Facebook Applications, Facebook Pages, Facebook Connect, and the iPhone

Social Ads Optimizer

Building on Facebook’s advertising API Context Optional’s Social Ads Optimizer provides a full set of tools for managing effective advertising campaigns on Facebook.

The Social Ad Optimizer provides clients with an easy, effective way to maximize the ROI of social network media buys.

Features include:

Optimization of media spend across multiple social channels
Tracking of impressions, click-throughs, installs, and engagement by ad unit and distribution channel
Reporting and analysis tools