Expedia FriendTrips
Community Building
FriendTrips was an interactive, inherently social Facebook sweepstakes experience. Expedia reached their goal of 1M new Fans - representing a 750% increase - in just 6 short weeks.
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Kohl's Gives Back with Kohl's Cares
Community Development
Every year, Kohl’s helps parents dress their kids to go back to school. This year, the brand decided to celebrate the 10th anniversary of its Kohl’s Cares for Kids organization by giving back to schools and their communities.
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Barbie: Holiday
Holiday Promotion & Virtual Gifting
Barbie's Facebook page got a makeover for the holidays. In addition to allowing users to sign up for offers and purchase from the store, the brand page also allows users to select a Ken to send to friends as a virtual gift - a hot holi-date.
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Einstein Bros. Bagels
Social Coupon
Einstein Bros. Bagels wanted to make a splash on Facebook. Though the company already had a Facebook presence, it only had a small number of fans and sought a means to significantly grow its fan base, encourage retail visits and product purchase and establish a long-term communication channel to new and existing customers.
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Microsoft: Bing-A-Thon
Social Media Integration
Launch a new twist on the traditional photo contest by creating a custom Facebook application that maximizes the viral growth possible from people submitting, rating and sharing photos with their Facebook friends. Resulted in over 10,000 submissions and more than 850,000 impressions.
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Travel Channel: Kidnap
Branded Social Game
Kidnap! is an international game that lets you pick your favorite city in the world and cram all your Friends inside! Once you add Kidnap!, you can invite your friends to play, or play with friends who have already added the application. Each time you Kidnap a friend, they'll receive a Kidnap! request, letting them know it's time to join in on the globe-trotting grab-a-ganza! Eight Ball in a Sock! Giant Flypaper! Choose one of 40 methods and make your move. But beware, other players will be out to Kidnap you too! Only your traveler's wits can help you escape and get back in the game.
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Toyota Prius
Community Building
Alongside the Random Acts of Prius Facebook tab, you can also send "earth friendly" gifts to your friends. These gifts remind your friends to be conscious of the environment each day, just like the Toyota Prius.
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Live Nation
Community Building
While many brands focus on building the largest Fan base on social networking sites (Facebook and Twitter), Live Nation wanted to create the most engaged live music social community on both platforms organically, without dedicated advertising support.
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Purina One
Social Coupon
Purina ONE wanted to give back to its community and build buzz in advance of the release of its new pet food, Purina ONE beyOnd. To do so, it sought to give away more than 25,000 full-size bags of its product via Facebook, hoping to first engage with its active community and then publicize the promotion more broadly through a media buy and targeted outreach to bloggers.
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