Holiday Promotion & Virtual Gifting

Barbie's Facebook page got a makeover for the holidays. In addition to allowing users to sign up for offers and purchase from the store, the brand page also allows users to select a Ken to send to friends as a virtual gift - a hot holi-date.

Results / Success Metrics

Note: winner of the IAC (Internet Advertising Competition) award for Outstanding Achievement in Internet Advertising). The award is presented by the Web Marketing Association.