Social Media Integration

Objective

Create awareness of the Bingathon on Hulu through Facebook and Twitter. Allow for audience interaction.

Solution

Context created a real-time social bar that was tied to the content of the live show. Customized content from the live show was posted in the bar throughout the airing. Context built, hosted and programmed the content for the bar. New text transitioned in roughly 10 times in the hour.

Results / Success Metrics

Context’s social bar, engagement ads and social media generated roughly 6,000 to 8,000 users to the Bing-a-thon site. Roughly 1,400 people clicked into Bing-a-thon from Context’s Facebook posts and 4,219 users clicked into Bing-a-thon from the Twitter posts. In the first hour, Bing-a-thon was the top trending topic on Twitter.