Community Building

Objective

Create awareness of Toyota Prius events around the country. Also, allow for user interaction on their Facebook page.

Solution

Create a Facebook tab that directs users to a calendar of upcoming events. Add branded applications to the Facebook page allowing promotions and specific details targeting a specific demographic to be easily displayed.

Results / Success Metrics

Attracting 38,058 fans, the prius page quickly became of hub of communicaiton for auto enthusiasts, environmentalists, curoius onlookers and passionate owners.