Branded Social Game

Objective

Engage Facebook users in an interactive campaign to build brand awareness and drive traffic to TravelChannel.com

Solution

Create a viral application building on Travel Channel’s unique travel content. Users kidnap friends to exotic locations, and users escape by correctly answering trivia questions (answers can be found on TravelChannel.com).

Results / Success Metrics

Within 3 months of launch the application grows to over 2.5M users, making it the most popular branded app on Facebook and a top 10 game. 12M users play the game over the first year.

Users kidnap friends over 250M times – virally spreading the branded game to friends.

Within 3 months the application delivered an order-of-magnitude more engagement than Travel Channel expected as well as 70,000 users to TravelChannel.com every day.