Social networks enable unprecedented and seemingly boundless levels of activism, advocacy and awareness. While the size of Facebookâs community would make it the 3rd largest country in the world, every Facebook user has unique interests, concerns and causes.
This white paper dives into ways of engaging the 'We' generation through social, how to make crowd-sourcing work, and 8 keys to creating a successful cause-based social media campaign.
Context Optional is the leading provider of social marketing software and services to global brands and advertising agencies. The company provides marketers with comprehensive solutions to build, manage, monitor and measure brand presence across the social web to meet their acquisition, engagement and retention goals. By combining industry expertise, a leading technology platform, and comprehensive analytics into an integrated approach, Context Optional delivers the most effective social CRM and marketing solutions to Fortune 1000 brands and agencies.