Context Optional – The leading provider of social marketing solutions to global brands and advertising agencies

Context Optional engages with clients for:

• Social Marketing Strategy:
• Crafting the right marketing approach for your brand and target audience

• Social Media Buying and Optimization:
• Efficiently marketing to your audience via targeted ads for your demographic

• Branded Community Building:
• Building and managing an engaging brand Page on Facebook and other social networks

• Consumer Promotions:
• Launching contests, polls, product sampling, virtual gifting, and other consumer promotions are simple ways to more deeply engage the online audience

• Application Development:
• Building viral branded applications are terrific ways to grow a fan base and engage users

Each project team is composed of a number of specialists, including social marketing strategy, creative direction, graphic design, application development, project management, and QA.

“The most useful little toy I have is the OpenTable app. No matter where I am in the city, I open the app, it finds my location exactly, then lists all the restaurants surrounding my current location. I have only one word for it: marvelous!”

-Clickz

“Branded games can add a social dimension when they show up as applications within social networks. Kidnap!, an app launched by The Travel Channel and agency RAPP Collins Worldwide within Facebook on a platform from Context Optional, lets registrants select a global city as a hideout and then “kidnap” their friends, giving the game a viral spread.”

-Promo

“ExecTweets is a Microsoft-backed venture to collect and aggregate tweets from power players in a variety of industries. Now it’s got an iPhone all, which lets you peek the minds of various Twitter-inclined bigwigs, organized by industry, topic or popularity.”

-Gizmodo