| Consumer promotions are highly effective on social networks. Almost any promotion run offline or elsewhere online can be made more effective by taking advantage of word of mouth elements of social networks.
Context Optional creates customized branded consumer promotions including contests, sweepstakes, polls, surveys, quizzes, product sampling, and coupons. |
 “According to Borrell Associates, about 60% of offline marketing dollars are promotional: discounts, sweepstakes, contests, samples and coupons. In total, non-advertising marketing spending is nearly $530 billion a year. However, online promotional marketing is way behind – today only 22% of online marketing dollars are spent on promotions, and the share is even smaller on social networks.” |
Context Optional: Social network application development and social media strategy: Facebook Applications, Facebook Pages, Facebook Connect, and the iPhone
strategy media buying community building promotions application development
