strategy   media buying   community building   promotions   application development


Social Marketing Strategy

Context Optional brings together years of social marketing experience with over thirty Fortune 500 brands with a rigorous process for defining an appropriate strategy.

Context Optional provides:

  • On-site workshops
  • Ideation sessions
  • On-call advice and consultation
  • In depth social media audit
  • Competitive landscape report

A typical project may include:

  • Confirming business goals and ensuring alignment with other social media initiatives

  • Transferring knowledge about current trends, developments, and best practices

  • Identifying and analyzing competitive and complementary online communities

  • Defining what purpose the solution will serve for members

  • Identifying desired or likely users

  • Determining what elements the community should have to be successful

  • Preparing a summary report
strategy