Context Optional: Social network application development and social media strategy: Facebook Applications, Facebook Pages, Facebook Connect, and the iPhone

Social Media Buying and Optimization

Even the best ideas can’t spread if no one hears them. We examine various promotional avenues including social ads and application sponsorship to determine the best ways of getting the word out.

Context Optional helps our clients:

Target the right audience
Develop advertising variations
Negotiate with the best channels
Optimize spend across those channels
Measure marketing response

We even go a step further and implement media buys, build ad variations, and use our Social Ad Optimizer to maximize impact while minimizing expenditure.