Having worked with some of the largest brands across vertical markets, we understand what you need to make social work for your enterprise. We understand the opportunity, the limitations and the risks of social marketing. We understand what works and doesn’t work, and more importantly, why.

Context Optional’s Social Marketing Strategy services team engages with your marketing and advertising teams (both in and out of your organization) to understand your short and long term social objectives and develop implementable strategies for succeeding in social.

Here’s what we can do for you:

• Create a comprehensive roadmap for your social marketing strategy
• Analyze your current social marketing activities and position across Facebook, Twitter, Google and blogs
• Benchmark you against competitive approaches and positions
• Develop hard metrics for success in social
• Identify opportunities to add innovative social components to other marketing initiatives to increase cross-channel effectiveness
• Recommend policies, organizational structure and responsibilities for social in your enterprise
• Deliver detailed, actionable plans for sustained, compelling engagement with your social communities