Select Customers
Solutions for Automotive
Here’s how Context Optional helps brands put social marketing into overdrive:
Engage Hand Raisers
Open Graph creates an unparalleled, efficient and scalable opportunity to identify and market directly to hand raisers. The Social Marketing Suite enables engagement with interactive polls, quizzes, waitlist sign-ups and timely posts all targeted to what hand raisers Like.
Be Always On
Buyers are heavily influenced by the quality of early communication. Almost two thirds of in-the-market buyers request an online quote and almost 100% convert to a purchase. Brands can support dealers and buyers by integrating a dealer locator, dealer profiles and online quoting into their Facebook Pages. Context Optional’s “Ask-an-Expert” solution also engages buyers with timely, professional communications.
Keep Brand Loyalists Loyal
Car owners don't switch brands easily, and that’s disproportionately true for women. Social marketing, where women surpass men in their use, provides an effective way to fuel loyalty. Context Optional’s solutions to build, create and manage Facebook communities, help reinforce brand identity, engage current owners and power word-of-mouth advocacy.
Reach the Next Generation
Gen Y is online, social and significantly more open than older generations to purchasing a different make of car than what they’re driving. Context Optional delivers your brand message with award-winning and innovative social games, sweepstakes and contests to engage the Gen Y market.
Own Your Brand Reputation
Online reviews are a critical influencer for in-the-market buyers and social networks are powerful tools for researching vehicles and dealerships. The Social Marketing Suite enables brands to monitor and moderate the conversation happening across their Facebook and Twitter communities. Context Optional also enables reviews and ratings on and off-Facebook.
