Solutions for Cause Marketing

The "Me" generation has been eclipsed by the “We” generation. Socially conscious, civically-minded and digitally-connected, everyone wants to make a difference. Social networks enable unprecedented and seemingly boundless levels of activism, advocacy and awareness. But while the size of Facebook’s community would make it the 3rd largest country in the world, every Facebook user has unique interests, concerns and causes.

Here’s how Context Optional has helped launch some of the largest, most innovative and most successful charitable giving programs on Facebook:

Build for Success
It’s impossible to accurately predict participation. However, goodwill is quickly dashed when a campaign falls victim to its own success, unable to scale to meet usage demands or comes under attack. What’s more, every campaign must comply with Facebook Terms of Service and Federal and State Laws. Capitalize on Context Optional’s success and experience designing, building and deploying large-scale, effective and unique cause marketing campaigns.

Spread the Word
People are passionate about their causes; it’s one of the most effective ways to go viral. The challenge is first getting the word out. Context Optional integrates Facebook campaigns across traditional marketing and advertising initiatives to attract participants. Once engaged, Context Optional delivers feature-rich, compelling experiences to encourage viral sharing. Context Optional’s giving campaigns have historically achieved 300% word of mouth lift.

Go Beyond the Campaign
Community giving is part of marketing and branding strategy. Once a campaign is completed, it’s an opportunity to continue to engage with the community to reinforce brand messaging. The Social Marketing Suite makes it easy to launch highly engaging applications, monitor and moderate community conversations and analyze the results for long term impact.