Solutions for CPG

Social has been called a “we”-volution: a movement toward collective advocating, thinking, trend setting, discovering, investing, speaking, buying, liking… What does this mean for your brand? For starters, you no longer own it. Your consumers do. But you can translate this engagement into something your advertising budget can’t buy: earned impressions.

Here’s how Context Options helps the largest consumer brands, not just survive, but capitalize on this revolution:

Drive Purchase Intent
Coupons work. The top reason Facebook users Like a Brand page is to receive special promotions. A recent study found 7 out of 10 moms will buy a particular brand’s product twice after trying it just once with an online coupon. The Social Marketing Suite enables brands to deliver unique coupons directly to the Facebook News Feed with 5x the engagement of traditional Facebook Posts.

Build Awareness
Brand advocates are the weapons in this revolution. Context Optional delivers compelling interactive experiences to Facebook communities to encourage engagement and sharing, all the while delivering the brand message. Creative, engaging and original games, virtual gifts, contests, voting, sweepstakes and giveaways get people talking.

Niche Market to the Masses
It’s been cost prohibitive to target narrow profiles of consumers, but Open Graph is changing that. Consumers declare what they “Like”, and they tell their friends. The Social Marketing Suite enables brands to efficiently manage their Facebook brand presence and publish timely posts, narrowly targeted to what consumers “Like”.

Connect Locally
Global brands are very local. The Social Marketing Suite enables geo-targeting with highly relevant and localized posts, scheduled for relevant time zones and targeted by location and language. The Social Marketing Suite enables efficient management of multiple Facebook Pages with one interface, streamlining processes and supporting distributed administrators across enterprises.