Solutions for Financial Services

Toasters and free checking don’t cut it. Customers trust you with their money and their dreams and they expect more than great rates. Social marketing is an unparalleled opportunity to listen, engage and market to customers, while still being mindful of your security concerns.

Here’s how Context Optional helps leading financial services companies capitalize on social marketing:

Build Your Customer Base
Current customers are the best spokespeople. Context Optional delivers compelling interactive experiences to Facebook communities that encourage engagement and sharing, all the while delivering the brand message. Creative, engaging and original games, virtual gifts, contests, voting, sweepstakes and giveaways get people talking.

Protect Your Reputation
Customer service issues can be salvaged by responding to a disgruntled community member. Removing spam posts is analogous to removing graffiti – it’s annoying but it lets the community know you care. The Social Marketing Suite enables efficient engagement and timely response to the community 24x7, with robust keyword filters and workflow to automatically identify, escalate, even auto-delete flagged posts.

Stay in Compliance
While social media seems like the Wild West, the Social Marketing Suite enables compliance with corporate and industry legal requirements. The Social Marketing Suite enables planning and pre-approval of all communications, supports multiple enterprise administrators and stakeholders and archives all customer communications so you don’t have to worry about the paper trail.

Reinforce Your Brand
Money is a commodity but your brand isn’t. Context Optional enables the creation and delivery of social marketing campaigns such as sweepstakes, philanthropic giving programs, and contests which powerfully reinforce brand message. Context Optional has integrated leading 3rd party marketing and analytics solutions to track and optimize marketing investment across channels.