Solutions for Restaurants & QSR

The tip used to say it all. That’s all changed. Chances are new diners did research before they walked in the door. When they get there, they “check in”, tell their friends and followers where they are, what they’re ordering, what they think of the décor, how the service is, how the food tastes and whether they’ll be coming back. Many also take and share pictures of the food. It’s a new age of dining and you have to be prepared.

Here’s how Context Optional helps the leading restaurant brands serve up more than food:

Drive Store Traffic
Coupons work. The top reason Facebook users “Like” a Brand page is to receive special promotions. The Social Marketing Suite delivers coupons directly to the Facebook News Feed, with 5x the engagement of traditional Facebook Posts. From there, your potential customers can opt to have coupons delivered right to their mobile phones.

Build Awareness
Brand advocates can drive awareness and are happy to help create the next menu item. Context Optional delivers experiences to Facebook communities that encourage engagement and sharing. Creative, engaging and original games, virtual gifts, contests, sweepstakes and giveaways get people talking. Context Optional’s solutions can be integrated into traditional marketing campaigns to optimize marketing spend.

Connect Locally
Even for a global brand, eating is still local. The Social Marketing Suite enables geo-targeting with localized posts, scheduled for relevant time zones and targeted by location and language. The Social Marketing Suite enables efficient management of multiple Facebook Pages with one interface, streamlining processes and supporting distributed enterprise administrators.

Protect Your Reputation
Salvage a customer service issue by responding to a disgruntled community member--fast. Removing spam posts is analogous to removing graffiti – it’s annoying but it lets the community know a brand cares. The Social Marketing Suite enables brands to efficiently engage and quickly respond to the community 24x7, with robust keyword filters and workflow to automatically identify, escalate, even auto-delete flagged posts.